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Experimentation Tuesday

Weekly insights and practical tips on how to drive growth through experimentation — the way Microsoft, Amazon, Booking.com and the world's best digital teams do it.

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What readers say

Trusted by practitioners.

A huge shout-out to Nils Koppelmann who does an amazing job by compiling many great experimentation insights in his newsletter. Many insights you should not miss — so better sign up.

André Morys

André Morys

CEO, KonversionsKRAFT AG

Nils has his own style. A man of a few words, he makes each one count. The sweet spot is e-com breakthroughs and research condensed into simple reads.

Convert.com

Convert.com

A/B Testing Tool

Great, engaging content. No doubt, the newsletter is a great fit for experimentation nerds out there, but also for everyone who wants to make their online growth more predictable and user-centric.

Rokas Bernotas

Rokas Bernotas

CRO & Growth, Condor

I highly recommend every CRO and experimentation practitioner to subscribe. It provides a very clear overview of new trends, resources and tools, and at the same time provides inspiration for your day-to-day work.

Niklas Bräutigam

Niklas Bräutigam

CRO, C&A

An essential read for anyone committed to keeping pace in the ever-evolving world of experimentation. From the latest tools to intriguing articles, there's always a gem tucked within its pages.

David Stepien

David Stepien

Site Experience, Pens.com

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