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Experimentation Tuesday
Weekly insights and practical tips on how to drive growth through experimentation — the way Microsoft, Amazon, Booking.com and the world's best digital teams do it.
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“A huge shout-out to Nils Koppelmann who does an amazing job by compiling many great experimentation insights in his newsletter. Many insights you should not miss — so better sign up.”

André Morys
CEO, KonversionsKRAFT AG
“Nils has his own style. A man of a few words, he makes each one count. The sweet spot is e-com breakthroughs and research condensed into simple reads.”

Convert.com
A/B Testing Tool
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CRO & Growth, Condor
“I highly recommend every CRO and experimentation practitioner to subscribe. It provides a very clear overview of new trends, resources and tools, and at the same time provides inspiration for your day-to-day work.”

Niklas Bräutigam
CRO, C&A
“An essential read for anyone committed to keeping pace in the ever-evolving world of experimentation. From the latest tools to intriguing articles, there's always a gem tucked within its pages.”

David Stepien
Site Experience, Pens.com
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