CRO expertise. Working alongside you.
Customer understanding, experienced people, and practical work to improve how your store converts.
Based in Malta. Working internationally.
The founder behind Further Labs
Meet Nils Koppelmann.
Nils leads CRO strategy and stays directly involved in client work. His background spans research, experiment design, measurement, tooling, and helping teams put the findings into practice.
- Experiments across Nils’s career
- 1,500+
- Brands he has worked with
- 50+
The working relationship
One lead. The right people around the work.
You work directly with Nils. Alongside him, a trusted network of senior practitioners brings the research, design, development, and analytics expertise each engagement needs.
If you have an internal team, we work with it. When you need delivery capacity, we bring the people to do the work. Responsibilities are agreed together from the start.
Explore ways to work togetherYour team
Context, priorities, and decisions
Nils Koppelmann
CRO strategy & your point of contact
- Research
- Design
- Development
- Measurement
Senior specialists brought in for the work your engagement needs.
A client’s perspective on working together.
Very strong communication, very proactive, and you can clearly see the structured, well-thought-out approach as well as the solid expertise. Rarely experienced: a team genuinely willing to go the extra mile at any time.
Johannes Sörensen
Co-Founder & CEO, ahead Nutrition
How we approach the work
A few things you can expect.
Start with the customer.
Look at where people hesitate, what they ask, and what they need to feel confident buying. Their behaviour gives the work its direction.
Make the reasoning clear.
You should be able to see why a problem matters, why a change is worth making, and what evidence would be enough to act on.
Leave useful knowledge behind.
Document what changed, what happened, and what it means. Each piece of work should help your team make the next decision.
Let’s get to know your business.
Tell us about your store, your team, and the questions you’re working through. We’ll discuss where we can help.