eCommerce · Nutrition · DTC
Better conversion. Higher order value.
Built a data-driven experimentation programme for a DTC nutrition brand facing rising ad costs and flat conversion rates.
Results for ahead Nutrition
- conversion rate
- +12.2%
- average order value
- +14.1%
- experiments per month
- 4+
In the client’s words
Very strong communication, very proactive, and you can clearly see the structured, well-thought-out approach as well as the solid expertise. Rarely experienced: a team genuinely willing to go the extra mile at any time.
Johannes Sörensen
Co-Founder & CEO, ahead Nutrition
The context
ahead Nutrition, a health and wellness company, set out to enhance the efficiency of its digital presence. Rising advertising costs and increasing market competition created urgency to maximise return on investment for their online activities — not by spending more, but by converting better.
The challenge
ahead Nutrition was investing heavily in paid acquisition, but rising ad costs were eroding margins without a corresponding lift in conversion. High traffic volumes weren't translating into proportional revenue. The company needed a systematic, data-driven way to get more from the visitors they were already paying to acquire — and to do it at a sustainable cadence.
What we did
Find the friction
Conducted a full funnel audit using quantitative analytics and session recordings to surface the highest-impact friction points across the customer journey
Set the priorities
Developed a prioritised hypothesis backlog ranked by potential uplift and implementation effort, ensuring the team always had a strong next experiment ready
Build a testing rhythm
Established a testing cadence of 4+ experiments per month, each tied to a clear success metric with direct revenue impact
Improve conversion and order value together
Iterated on conversion rate and average order value simultaneously, treating them as linked levers rather than separate optimisation tracks
What we learned
Improving conversion rate and average order value in parallel compounds faster than optimising either in isolation — the real multiplier is systematic cadence.
