Find your starting point
Friction audit
You need clarity.
Find where customers hesitate, get stuck, or leave before buying. Know what to improve first.
- Friction points backed by evidence
- A prioritised plan for your team
More revenue from the traffic you already have.
Understand what stops customers buying.
Make the changes that turn more visits into revenue.
A few of the teams we’ve worked with.
01 /Client results
Good work.
In our clients’ words.
Measurable improvements. Thoughtful collaboration. Here’s what that looks like.
View all case studies
Very strong communication, very proactive, and you can clearly see the structured, well-thought-out approach as well as the solid expertise. Rarely experienced: a team genuinely willing to go the extra mile at any time.
Johannes Sörensen
Co-Founder & CEO, ahead Nutrition
Selected results / ahead Nutrition
Read the case study- conversion rate
- +12.2%
- average order value
- +14.1%
Both improvements from the same engagement.
Thanks to the structured approach and clear action plan, it was easy for us to implement the CRO measures after the audit.
Elisabeth Reiter
Performance Marketing, Foodji
Besides uplifts in conversion rates at various points of the customer journey, the project helped implement an experimentation culture in our company, which we continue to strengthen across the entire team to this day.
Dr. Laurenz Preusse
Chief Marketing Officer, PKW.de
Experience across ecommerce, retail, and beyond.
02 /Our approach
More traffic won’t fix
a difficult decision.
People browse and leave. Your team has ideas, but the cause is unclear. Paying to send more people to the same experience only takes you so far.
“When will it arrive?”
- Product
- Basket
- Checkout
- A change worth testing
- Show delivery dates before checkout.
Then measure completed orders.
We help you understand why customers hesitate. Then work out what to do about it.
01
Understand the barriers.
Combine analytics with customer research to find the questions, doubts, and friction between a visit and an order.
02
Focus on what matters.
Weigh the evidence, business impact, and effort. Give your team clear priorities instead of another long list of ideas.
03
Measure the difference.
Use clear measurement and A/B testing where appropriate. Learn what improves buying behaviour, then use that evidence to decide what comes next.
03 /Ways to work together
Your priorities.
The right partnership.
Start with the support you need. We shape the engagement around your goals and the capabilities you already have.
Support your team
CRO consulting
You need direction.
An experienced partner to challenge ideas, sharpen priorities, and guide your team’s decisions.
- Senior expertise alongside your team
- Support where you need it
Bring in the capability
Full-service CRO
You need delivery.
Research, design, development, and testing in one partnership. From the first question to a measured result.
- The people to get the work done
- Improvements from idea to implementation
Let’s find the opportunity
in your store.
Tell us where you’re getting stuck and what you’re working towards. We’ll work out the right starting point together.
Your first conversation is with Nils Koppelmann.