Work
Results that compound.
A selection of experiments, products, and projects. Numbers are real; clients are anonymised where requested.
Built a data-driven experimentation programme for a DTC nutrition brand facing rising ad costs and flat conversion rates.
How one of Europe's largest nutrition eCommerce brands built its experimentation stack — from selection to validation
Advised one of Europe's largest nutrition eCommerce brands through every stage of standing up their experimentation stack — tool selection, implementation, and validation of the setup.
How PKW.de improved conversion rates across the customer journey and built a lasting experimentation culture
Drove conversion rate improvements across the full customer journey of one of Germany's largest automotive marketplaces — and embedded a lasting experimentation culture.
How Rosental Organics moved from ad-hoc testing to a structured experimentation programme
Helped a fast-growing organic DTC brand move from ad-hoc testing to a structured experimentation programme with a measurably higher test velocity.
What clients say
Trusted by growth teams.
“Very strong communication, very proactive, and you can clearly see the structured, well-thought-out approach as well as the solid expertise. Rarely experienced: a team genuinely willing to go the extra mile at any time.”
Johannes Sörensen
Co-Founder & CEO, ahead Nutrition
“Thanks to the structured approach and clear action plan, it was easy for us to implement the CRO measures after the audit.”
Elisabeth Reiter
Performance Marketing, Foodji
“Besides uplifts in conversion rates at various points of the customer journey, the project helped implement an experimentation culture in our company, which we continue to strengthen across the entire team to this day.”
Dr. Laurenz Preusse
Chief Marketing Officer, PKW.de
